DIARY: Pick of the week - Lowe/Tesco's Cherokee clothing range

Francesca Newland really rates Lowe's TV spot for Tesco's Cherokee clothing range: "This conveys the message that the clothes are stylish, but cheap, really clearly. Because it's funny, the ad also gives cool credentials to the label." The spot was written by Gethin Stout and art directed by Simon Butler. Seen better? E-mail picks.campaign@haynet.com.

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