DIARY: Pick of the week - M&C Saatchi/MG Rover

Rebecca Beer erupted in fits of giggles after seeing M&C Saatchi's latest ad for MG Rover: "A twist on the average car advertising strategy. Not only do we learn something about the product, we're also treated to a twist worthy of a belly laugh. An effective way of communicating the offer." A copy of Campaign Screen goes to the copywriter Tom Spicer and the art director Sergio Martin.