Diary: Pick of the Week - M&C Saatchi/PC World

Noel Bussey wonders where the weird strain of client bravery has come from after seeing the PC World ad from M&C Saatchi:

"This should be a lesson to marketers everywhere - you don't have to buy boring advertising to shift products, especially if the products you're shifting aren't boring themselves. Plus, if it's good enough for Christian 'Pump Up The Volume' Slater, it's good enough for me." The spot was written and art directed by Will Bate and Curtis Brittles and directed by Olivier Gondry at Partisan.