"It's a difficult task convincing lazy Londoners to swap their Chelsea tractors or people carriers for eco-friendly push bikes. Not even the increased congestion charge has managed it. However, this ad using bike parts to represent the London skyline is intelligent, well-produced and leaves a lasting impression. Hopefully it will be successful as well as looking good." The ad was art directed and written by Tiger Savage and Joe Miller.
Noel Bussey feels like getting on his bike every time he sees M&C Saatchi's latest poster ad for Transport for London: