Diary: Pick of the Week - M&C Saatchi/Transport for London

Noel Bussey feels like getting on his bike every time he sees M&C Saatchi's latest poster ad for Transport for London:

"It's a difficult task convincing lazy Londoners to swap their Chelsea tractors or people carriers for eco-friendly push bikes. Not even the increased congestion charge has managed it. However, this ad using bike parts to represent the London skyline is intelligent, well-produced and leaves a lasting impression. Hopefully it will be successful as well as looking good." The ad was art directed and written by Tiger Savage and Joe Miller.

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