Diary: Pick of the Week - MCBD/Hovis

It was always going to be difficult for MCBD to follow up its epic "go on lad" ad for Hovis, but Matt Williams thinks that the agency has produced another great campaign in "miss chief":

"It doesn't quite hit the high points of 2008's spectacular, but this ad has a cracking soundtrack and an attitude that's spot on. Another great Hovis campaign." It was written and art directed by Danny Brooke-Taylor, and directed by Vince Squibb through Gorgeous.