Diary: Pick of the Week - McCann Erickson/Heinz Tomato Ketchup

Victoria Adegboyega thinks clever, simple and straight to the point when looking at McCann Erickson's latest Heinz Tomato Ketchup ad:

"When I see this, I think: 'Hmm, different.' You don't have a lot of ads out there that use clever symbolism while keeping it straight to the point. To a complete adland novice, this is one that says what it should: if I want to buy the best-grown tomato ketchup, I'll go for Heinz! The genius here lies in its easiness to understand." It was written by Robert Brown and art directed by Gary Marjoram. Photography was by Kevin Summers.