Diary: Pick of the Week - Meme/118 118

Emma Barns is tickled by Meme's Honda "choir" spoof for 118 118:

"It is rare you laugh through an entire ad but this one really is that good. Spoofing the oh-so-serious 'choir' ad, this viral shows the 118 118 pair in a car-park emulating the sound of 'being 118 118' as they screech around town in their A-Team-style van. The ad very much lives up to the brand's irreverent positioning and contains moments of real comic genius." The spot was written and art directed by Anson Harris and directed by Nick Jones at Rogue.