Jenny Watts picks Campbell Doyle Dye's first work for the new Mercedes SL 400: "Slickly shot and visually gripping, this spot immerses you instantly in the charmed life of the perfectly cast Benicio Del Toro. The potentially risky premise of having the non-stop action of a movie played out in an ad paid off. A copy of this month's Campaign Screen goes to the writer and art director Walter Campbell.
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