DIARY: Pick of the week - Miles Calcraft Briginshaw Duffy/Inland Revenue

Carol Fisher, a founding partner of The Ingram Partnership, was jolted into action by Miles Calcraft Briginshaw Duffy's Inland Revenue ad: "Walking on to the platform at Bond Street station, I was assailed by the 'final reminder' poster for Inland Revenue self-assessment. There was no hiding from the huge date on cross-tracks. I'd been ambushed by a great integrated idea. My form is in the post, honest." The ad was written and art directed by Jeremy Carr. Seen better? E-mail picks.campaign@haynet.com.