Diary: Pick of the Week - Mother/Amnesty International

James Hamilton is impressed with Mother's new cinema ad for Amnesty International:

"Using a fake shopping channel to highlight the arms trade and the ease with which weapons can be bought and sold is genius. The art direction is spot-on, the script is perfect and the cause a worthy one. It's just a shame that the media spend won't stretch to TV as well as cinema - this ad deserves as big an audience as possible." It was written and art directed by Mother and directed by Dougal Wilson through Blink Productions.