DIARY: Pick of the week - Mother/Archers Aqua

Rachel Gardner is bowled over by Mother's new TV campaign for Archers Aqua: "This is pure and unadulterated eye candy for women, done in Mother's typically edgy style. A great series of ads that are a breath of fresh air after the somewhat bland 'come out and play' campaign." The ads were written and art directed by Mother.

Seen better? E-mail picks.campaign@haynet.com.