Diary: Pick of the Week - Mother/Boots

Francesca Newland really enjoys Mother's new campaign for Boots:

"The Zorba the Greek music sets just the right pace for this spot about the Great British Summer. It's one accurate observation after another: a man too fat for his trunks, overcrowded patches of green, and the speed with which the sun disappears. All lending credibility to the notion that Boots knows what our suncare needs are." The ad was written and art directed by Mother and directed by Gareth Davis at Independent Films.

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