Diary: Pick of the Week - Mother/Egg's new credit card

Francesca Newland chuckles at Mother's latest TV spot for the online bank Egg's new credit card:

"It takes guts these days to make jokes about testing products on animals. In this case the courage has paid off and we are left with a funny spot that takes us through Egg's various product offers thanks to a set of obliging guinea pigs. The action, directed by Ne-o through Stink, is all a bit absurd and fits well with Egg's positioning in the market." The ad was written and art directed by Mother.