Diary: Pick of the week - Mother/Match.com

Kate Nettleton came over all soppy after watching Mother's latest ad for Match.com:

"I'm not sure this will be attracting many lads to Match.com, but for sentimentalists like me, this spot gets you right there. Sensitively shot, and cast, the ad errs just on the right side of cheesy, making you believe these romantic encounters could happen, and perhaps even with the help of an online dating site." The spot was written and art directed by Mother, and directed by Si & Ad through Academy.