"Part of Orange's problem in recent years has been the inconsistency of its advertising; the new campaign promises a clearer approach. The latest execution shows a couple cleaning up after supper and going for a walk, all beautifully choreographed as a languid, subtly erotic ballet. It's a stunningly evocative illustration of how relationships get better over time." The ad was written and art directed by Mother and directed by Dougal Wilson through Blink.
Claire Beale picks the latest Orange ad, "dance", from Mother: