Diary: Pick of the Week - Mother/Orange

Claire Beale picks the latest Orange ad, "dance", from Mother:

"Part of Orange's problem in recent years has been the inconsistency of its advertising; the new campaign promises a clearer approach. The latest execution shows a couple cleaning up after supper and going for a walk, all beautifully choreographed as a languid, subtly erotic ballet. It's a stunningly evocative illustration of how relationships get better over time." The ad was written and art directed by Mother and directed by Dougal Wilson through Blink.


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