"Because the idea of bringing this partnership back was so original, the actual ad could have so easily been lost in the hype. However, it re-energises a brand that for years had some of the world's most recognisable advertising. It may even make me change my own tea of choice from Yorkshire Tea." The ad was written and art directed by Mother and directed by Danny Kleinman through Rattling Stick.
Noel Bussey is very impressed with Mother's first work for PG Tips: