Diary: Pick of the Week - Mother/Pot Noodle

James Hamilton is re-evaluating the culinary merits of Pot Noodle after watching Mother's new campaign:

"I was a firm fan of the slag-themed Pot Noodle ads, and perturbed when it was reported Unilever was looking to move it in a healthier direction. Reason has prevailed: the ads have gone back to basics, highlighting the Welsh people who mine the noodles and lumps of 'chicken'-flavoured textured vegetable protein. Mmm." The ad was written and art directed by Mother and directed by Stacy Wall through Epoch Films.