Diary: Pick of the Week - Mother

Anne Cassidy is considering spending more time in the kitchen after watching the new Ikea ad by Mother: "I got slightly overexcited by this when I first saw it, probably because it's much more than just a piece of advertising. It's a witty, brilliantly crafted music video heralding a welcome revival of an 80s classic, and while the Ikea brand is right in the middle of all of the silliness and glamour, it doesn't intrude or diminish the spirit of the video." The ad was directed by Kim Gehrig through Academy Films.