DIARY: Pick of the week - Multiple Sclerosis Society

Lucy Aitken applauds Saatchi %26 Saatchi's print work for the Multiple Sclerosis Society: "The ads describe a complex illness with poignant visual efficiency. And the 'switch' idea leads to a neat fundraising plea. A copy of May's Campaign Screen - featuring the best new ads - goes to the copywriter Michael Campbell and the art director Colin Jones.


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