"Who can forget the 'wedding' fiasco, with the car that decided not to forever hold its peace? This time, the 'dogbot' is cute, engaging and funny. And 'gramophone', the latest instalment, really showcases the idea behind the work." It was written by Jim Ritchie and Neil Elliot, art directed by Chris Hart and Mark Hendy, and directed by Mike Maguire at Independent.
Noel Bussey feels that after trying so hard to give the Ford Fiesta a lovable feel to emotionally engage with viewers, Ogilvy Advertising has finally achieved it: