"There's something strangely cathartic about watching balloons lifting cars into the skies. Perhaps it's just that I've had enough of cars clogging up the roads. But the understated reactions of those watching, coupled with a haunting track from the film Donnie Darko and the appearance of the Ford Mondeo, makes a change from the driving shots synonymous with car ads." It was written and art directed by Greg Burke and directed by Philippe Andre at Bikini Films.
Kunal Dutta salutes Ogilvy Advertising's new ad for Ford Mondeo: