Diary: Pick of the Week - Ogilvy Advertising/Ford Mondeo

Noel Bussey is moved by the creative power of Ogilvy Advertising's latest ad for the Ford Mondeo:

"Having missed it the first time around in 2007, it is still creatively fresh and captivating. The music is spot-on and the tone of the ad is pitch-perfect: engaging without patronising or alienating the viewer. The Ford ads are beginning to build into a solid body of work." The spot was written by Bjorn Persson and Hasse Elander, art directed by Attila Kiraly and Miche Strom, and directed by Martin Krejci through Stink.