"Having missed it the first time around in 2007, it is still creatively fresh and captivating. The music is spot-on and the tone of the ad is pitch-perfect: engaging without patronising or alienating the viewer. The Ford ads are beginning to build into a solid body of work." The spot was written by Bjorn Persson and Hasse Elander, art directed by Attila Kiraly and Miche Strom, and directed by Martin Krejci through Stink.
Noel Bussey is moved by the creative power of Ogilvy Advertising's latest ad for the Ford Mondeo: