"A magical world called 'Kodak' where pictures live forever? Cheesy nonsense, surely. But actually, the spot's Disney-like dreaminess works well in presenting a powerful idea: with digital you can store, protect and share every picture you have ever owned. It helps it jump out of the ad break, too, and for viewers to feel a bit of warmth towards the cold, hard world of digital imaging." The ad was written by Richard Ryan, art directed by Rich Wallace and directed by Joe Pytka through PYTKA.
Robin Hicks has a soft spot for Ogilvy & Mather's new commercial for Kodak: