Diary: Pick of the Week - Poke/Orange

Larissa Vince is a fan of Poke's "Glastotag" initiative for Orange:

"Poke is the master of the one-off, zeitgeisty digital campaign and it's done it again with this effort for the telecom operator. Attempting to get the world record for the most-tagged photo ever is a great PR idea. That, coupled with the interaction it's managed with the 7,000-plus people who have tagged themselves (not to mention the even bigger number of Facebook 'likes'), has got to be a good return on investment."