Diary: Pick of the Week - Publicis Conseil/Wonderbra

Robin Hicks is a big fan of the latest Wonderbra poster by Publicis Conseil:

"While 'hello boys' will never be forgotten, this ad cleverly changes tack away from the gratuitous flesh feast to people's reactions to the Wonderbra wearer: lust, envy, wonder, desire, all subtly written into the punters' faces. I could tell this was a good poster when I noticed people on the Tube platform shuffle towards it, stop and gawp." The ad was written by Olivier Camensuli and art directed by Frederic Royer. The photographer was Vincent Dixon.