"While 'hello boys' will never be forgotten, this ad cleverly changes tack away from the gratuitous flesh feast to people's reactions to the Wonderbra wearer: lust, envy, wonder, desire, all subtly written into the punters' faces. I could tell this was a good poster when I noticed people on the Tube platform shuffle towards it, stop and gawp." The ad was written by Olivier Camensuli and art directed by Frederic Royer. The photographer was Vincent Dixon.
Robin Hicks is a big fan of the latest Wonderbra poster by Publicis Conseil: