Diary: Pick of the week - Publicis/Hula Hoops

Noel Bussey wants a bag of Hula Hoops, a video camera and some creativity to make his own film after seeing the recent work for the classic snack:

"The official Publicis executions are brilliant themselves, but some of the consumer-made work for the Golden Hoop Awards is total genius. Its fun simplicity makes it one of the best consumer-generated campaigns for ages." It was written by Gary Turner, art directed by Jamie Marshall and directed by Mark Denton at Coy!.