"It's light years away from the old McCoy's ads, which suggested you'd travel hundreds of miles for the crisps; this Gillette spoof is perfect for its blokey target audience. A guy sitting on a sofa eats his way through a bag of 'triple-action' McCoy's. In true Gillette style, a woman swoops in at the end for a peck on the cheek." The ad was written by Andrew Petch, art directed by Cameron Blackley and directed by Scott Vincent through Hungry Man.
Emma Barns thinks Publicis' new ad for McCoy's is razor-sharp: