"It's a brave piece of work from an agency that hasn't been at the top of the creative tree recently. The idea is a good one, but this ad lives or dies by the writing - which is second to none. Every single sentence conjures up another wonderful memory from the 80s - well, with the possible exception of Phillip Schofield." It was written by Alex Ball and art directed by Andy Johns.
Noel Bussey loves the long-copy ad from Publicis heralding the return of Wispa bars to newsagents' shelves: