Diary: Pick of the week - Rainey Kelly Campbell Roalfe/Y&R/BBC Radio 2

Noel Bussey is extremely impressed with the latest work for BBC Radio 2:

"It was always going to be a tough task to follow last year's Elvis ad by DFGW, but this work from Rainey Kelly Campbell Roalfe/Y&R has a real deftness of touch, while still being populist enough to represent the station's core listeners. It also does the nigh-on impossible task of making Chris Evans and Russell Brand, who both feature in the ads, (almost) likeable." It was written and art directed by Paul Silburn, and directed by Steven Rees at Red Bee Media.


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