Diary: Pick of the Week - Rainey Kelly Campbell Roalfe/Y&R - Budweider

Noel Bussey absolutely loves Rainey Kelly Campbell Roalfe/Y&R's poster work promoting Budweiser's sponsorship of the FA Premier League:

"The original idea of 'You do the football, we'll do the beer' is very clever and this poster campaign moves the idea along nicely without wearing it out. Not only is it well-written and funny, but it is also great to see people on the platform on the Underground lowering their books or newspapers and spending a good couple of minutes reading all 20 points." The ad was written by Ted Heath and art directed by Paul Angus.