Diary: Pick of the Week - Rainey Kelly Campbell Roalfe/Y&R - The Home Office

Noel Bussey is leaving his Swiss Army Knife at home from now on after seeing Rainey Kelly Campbell Roalfe/Y&R's new viral for the Home Office:

"Set in a medical conference, this is just slide after grisly slide of blood-coated knife wounds. And it works. Forget fat out of an artery or a girl through a windscreen, this is shock tactics at its best, because it's real." The ad was written and art directed by Tim McNaughton, Fred Mandy and Nick Flugge, and directed by Guy Manwaring through Sonny London.

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