Diary: Pick of the week - Rainey Kelly Campbell Roalfe/Y&R - The Speaker series

Caroline Lovell is struck by the powerful simplicity of Rainey Kelly Campbell Roalfe/Y&R's latest ad, "young orators", which promotes BBC2's The Speaker series and The Lost Art Of Oratory:

"Taking one of the most famous speeches of our time (John F Kennedy's 1961 presidential address) and communicating the power of speech by putting his words into the mouths of children is a brilliant idea." It was written by Mike Boles, art directed by Jerry Hollens and directed by Steve Reeves at Red Bee Media.