Diary: Pick of the Week: Rainey Kelly Campbell Roalfe/Y&R's - Virgin Atlantic

Emma Barns loves Rainey Kelly Campbell Roalfe/Y&R's new ad for Virgin Atlantic:

"This simple poster uses an Arabic word in the shape of an aeroplane to promote the opening of the airline's new route to Dubai. The fact that the word means 'soon' will no doubt be lost on most people who see it, but the creative is a clear idea, executed well. Following Virgin Atlantic's successes in last year's poster awards with its 'Cuba' and 'Nassau' executions, this execution looks as if it has a good chance of being the next one to sweep the board." It was written by Mike Crowe and art directed by Rob Messeter.