Diary: Pick of the Week - Rainey Kelly Campbell/Virgin Atlantic

Matt Williams is pleased to see Virgin Atlantic flying to new heights with its latest ad, created by Rainey Kelly Campbell Roalfe/Y&R:

"Not only is it pleasing to see a brand have the balls to roll out an epic television spot like this, but it's great that Virgin has managed to make it cool, fun and sexy, yet still just about staying on the right side of cheesy. It's a great soundtrack too." The ad was written and art directed by Pip Bishop and Chris Hodgkiss, and directed by Traktor through Partizan.