"The Red Brick Road, in its first work, has come up with a strategy that could have a lot of life in it, and followed through with a very funny, yet still warm, ad. I suspect even Stewart Lee, whose recent stand-up tour included a 30-minute rant about Magners ads, would agree that this is a vast improvement." The ad was written and art directed by Matt Lee and Pete Heyes. It was directed by Ivan Zacharias through Stink.
Noel Bussey can't believe he's actually just seen a good Magners ad: