Diary: Pick of the Week - The Red Brick Road/Tesco

Claire Billings wants to become more environmentally friendly after watching The Red Brick Road's new Tesco ad:

"This could easily have come across as preachy but, as usual, the Tesco team has come up with a down-to-earth, funny approach to carrier bags. Celebs packing their groceries in receptacles associated with what they're famous for is genius, especially Paul Daniels and his magic hat. Well done to the writer Sam Cartmell, the art director Jason Lawes and the director Neil Harris."


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