"While previous spots have tended to focus on shocking images, this ad is just as hard-hitting thanks to the bleak setting and emotional testimony of the victim. It portrays perfectly the possible consequences of carrying a knife, and I'd challenge anyone to not be affected by his story." The ad was written by Steve Moss, art directed by Jolyon Finch, and directed by Debbie Anzalone through M&Y Films.
Feature
Diary: Pick of the week - RKCR/Y&R - The Home Office
Matt Williams is moved by Rainey Kelly Campbell Roalfe/Y&R's latest anti-knife-crime work for the Home Office: