Diary: Pick of the week - RKCR/Y&R - Marks & Spencer kids

Noel Bussey feels a little bit of sunshine enter his life when he sees the Marks & Spencer kids ad by Rainey Kelly Campbell Roalfe/Y&R:

"OK. So the soundtrack has a lot to do with the fun of this ad, but so what? Too many ads these days can't stir the emotions half as well as this spot. The addition of three kids parodying The Monkees' walk is a great idea." The ad was written and art directed by Stuart Elkins and Graeme Cook, and directed by Joe Roman at Knucklehead.


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