Diary: Pick of the week - Saatchi & Saatchi/NSPCC

Emma Barns is impressed by the new NSPCC ad from Saatchi & Saatchi, a worthy addition to a string of award-winning work by the agency for the charity: "The use of the blank-eyed ventriloquist's dummy controlled by her abuser conveys the issue of child abuse in a way that makes your blood run cold. It would be astonishing if this film didn't provoke a surge of donations to the NSPCC's Full Stop campaign." The ad was written by Leo Premutico and art directed by Jan Jacobs. Danny Kleinman directed through Large.