Diary: Pick of the Week - Saatchi & Saatchi/Carlsberg

Having been overloaded with football-themed ads in recent weeks, Saatchi & Saatchi's spot for Carlsberg is the first that has really given Matt Williams World Cup fever:

"Carlsberg has pulled out all the big names here and while a few of the celebrity choices miss the target, there's enough passion and drama to make this probably the best World Cup ad so far." It was written and art directed by Rob Potts and Andy Jex, and directed by Jeff Labbe through Sonny London.