Diary: Pick of the week - Saatchi & Saatchi/Carlsberg

Noel Bussey thinks Saatchi & Saatchi has scored a wonder goal with this viral for Carlsberg:

"It takes a lot to reach the standard of 'the best pub team in the world', but this one has a go. It sets its stall out early with some great Handycam work, capitalises on its strong start with some deft copywriting, and finishes by sticking the ad in the back of the net, making the whole football ground laugh." It was written by Jonathan Benson, art directed by Stanley Cheung, and directed by Toby Clifton and Rupert Bryan of Saatchis.