"The beer literally speaks for itself in this film and does its own voiceover, which is novel. It is a pleasure to watch with skilful art direction and editing. The writing is sharp and the action glides along effortlessly, and is composed of colourful, memorable images. The message, a life well-lived, is a seductive one and perfect for the brand." The ad was written by Ollie Wolf, art directed by David Goss and directed by Daniel Wolfe at Somesuch & Co.
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel: