Matt Williams is pleased that Saatchi & Saatchi has proved in its new television spot for Visa that it is possible to do a good Olympics ad: "A lot of the ads surrounding London 2012 have been dull and felt quite forced, but this spot is fun, engaging and inspirational. Using The Courteeners for the soundtrack was a great choice too." The ad was written by Ollie Wolf, art directed by David Goss and directed by Thomas Hilland through Final Cut/Prime Focus.
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