Diary: Pick of the Week - Saatchi & Saatchi/Visa

Kate Nettleton has an urge to kick around a football after watching Saatchi & Saatchi's latest Visa spot:

"I'm no football fan but I love this ad, it's a really humorous rallying cry for all those sofa-dwelling Premier League wannabes. It doesn't take itself too seriously or dwell too long on product shots, and neatly knits together Visa's Fifa sponsorship with the strategy of the overall campaign." The ad was written by Xander Smith and art directed by Jonathan Santana. It was directed by Chris Palmer through Gorgeous.