Matt Williams thinks that Saatchi & Saatchi has hit the nail on the head with its ad for Wall's: "The tone of this commercial is just right: it's brilliantly written, excellently performed and very, very funny. The client clearly had to be pretty brave when agreeing to run this, and I think that the risk they have taken has completely paid off." The ad was written by Dan Warner and art directed by Andy Vasey. It was directed by Andy McLeod through Rattling Stick.
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