"Darth Vader and Snoop Dogg on the same screen. Amazing concept. This super-cool 60-second ad skilfully demonstrates the ease with which two globally successful brands can be seamlessly linked - by bringing loads of celebrities together (even David Beckham)." The ad was written and art directed by Sid Lee, and directed by Nima Nourizadeh through Partizan.
Noel Bussey can feel the Force all the way to his midi-chlorians when watching Sid Lee's Adidas ad for its Star Wars range: