DIARY: Pick of the week - Siemens/Xelibri

Lisa Campbell loves the world of Xelibri created for Siemens by Mother: "When I opened this viral e-mail, I wasn't sure whether I was watching a cool video for a Timo Maas re-mix or a futuristic short by a funky new director. So I was delighted to discover it was an ad. Inventive, surprising, ironic and above all credible within the fickle world of fashion." A copy of Campaign Screen goes to Mother.