Diary: Pick of the week - The Tate/Fallon

Anne Cassidy knows what she likes and thinks the Tate's latest campaign by Fallon certainly rises to the level of its subject matter:

"This campaign uses a really simple premise, contrasting British art from different eras with a similar theme, such as ladies in distress with Ophelia by John Everett Millais, painted in 1851, and The Only Blonde In The World by Pauline Boty, from 1963.

It's a clever idea, stylishly executed."The campaign was written by Selena McKenzie and art directed by Toby Moore. The creative director was Mark Elwood, who has since joined 101.