Diary: Pick of the Week - TBWA\Chiat\Day/Adidas

Larissa Bannister is so impressed by TBWA\Chiat\Day California's new TV spot for Adidas that she is already wearing a pair of intelligent shoes: "The visuals and music work so well that you almost believe they were edited to match each other. The film is beautifully directed by Spike Jonze and has a sort of magical quality to it that is far more appealing than the usual shots of basketball players. A US ad that works brilliantly anywhere." The ad was written by Chuck McBride and art directed by Joe Kayser.